Smirnoff Ad Campaign - Travel theme

This project was a steep learning/revision curve, going back to Photoshop after a long time away. Blend Modes, Layer Masks, Refine Edge, Gradients, Smart Objects, Filter Masks .................and there's still so much more to learn and more importantly, remember. I found two great tutorials from Deke McClelland on Masking Glass and Chris Orwig on Blending a Photo onto a Vintage TV Screen which helped me create these images.

The project is based loosely on the Travel theme using the Smirnoff campaign's clever idea of seeing something unexpected through the bottle. The top image showing a setting sun landscape and spying a UFO landing through the bottle. The middle image juxtaposes flood with drought while the bottom one shows an idyllic Irish scene of a thatched cottage by the ocean contrasted with a metropolitan city view.