The line in the brief for this project which stood out for me was "The company aims its products at ‘busy professionals’ who may not see themselves as customers of the traditional fast food restaurant." I think the colour scheme is sophisticated and understated; the same applies to the shape of the coffee cup which incorporates the bagel shape in its handle. The leaves add complementary colour while conveying closeness to nature. This is intended to convey the message that the company's products are pure and wholesome. I added a honeycomb background pattern to give some texture using Illustrator CS6's new pattern making feature.
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