Once again the keyword in the brief is 'Quality'. To some, that means toughness and the ability to not fall apart through use. To others, it harks back to more traditional toys which usually appeal to a certain kind of adult rather than a child! With nostalgia being such a powerful influence in advertising at present, I thought of those wooden boxes of bricks from long ago, made from wood and in primary colours and shapes. The different brick shapes would fit snugly into the box if fitted back carefully like a jigsaw so that the sliding wooden lid would close smoothly. That was my inspiration for this project. The three primary shapes in primary colours. The text uses the Stencil font which also reflects old fashioned toys with the 'A' in PLAYWELL replaced by another primary shape in a primary colour..
The design was done in Illustrator drawing the simple shapes and using the built in 'kids' colour swatches. I then used the 3D - Extrude & Bevel effect on the shapes.
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